Demand Generation Marketing Manager

At Macmillan Learning, the health and safety of our employees and contract staff is a top priority. Accordingly, COVID-19 vaccinations will be required for all staff that will be working in a Macmillan Learning office, or have job duties requiring them to travel for work. If offered the role, the candidate will need to provide proof of vaccination in advance of their start date. Employees can request religious and/or medical exemptions to this requirement by following the process outlined in the offer letter.

The position is eligible for remote employment, it will exclude the following locations: Alaska, Arkansas, Colorado, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming

The Demand Generation Marketing Manager will collaborate with the Technology Marketing team to develop and execute demand generation and Account-based Marketing programs for Macmillan Learning's core technology and enterprise solutions. In this highly collaborative strategic role, you will work closely with website designers and developers, Marketing Operations, Digital Marketing, technology product marketing managers, content marketing teams, and the broader Enterprise Solutions team to execute an integrated campaign that includes account-based marketing, event marketing, and content marketing.

Responsibilities include, but are not limited to:

• Create scalable outbound, web-based marketing strategies and campaigns that entertain and engage key audiences, help build top-of-funnel awareness and engagement, and grow new marketing qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Research and implement new ways to drive leads and account penetration, leveraging content marketing assets, targeted lists, and other account-based strategies to increase awareness, adoption, and retention of Macmillan Learning's technology and enterprise solutions
• Develop, coordinate and measure integrated, web-based demand generation programs that drive qualified leads through key conversion points in the marketing pipeline
• Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the Enterprise sales team on targeted campaigns and effective follow-up
• validate how web-based outbound marketing activities influence middle-of-funnel lead conversions and continually refine our process to increase revenue.

Required Qualifications:

• Bachelor's Degree
• At least 2 years of experience running web-based engagement campaigns that foster awareness and interest that creates customized audience experiences and deliver better-qualified leads
• Experience using data to drive campaign decisions
• Experienced using tools and technology within the marketing tech stack to maximize impact of web-based campaigns.
• Ability to communicate with technologists and creatives to design and deliver engaging, effective web-based campaigns
• Proven knowledge of multi-channel marketing campaign execution (web form, social media ads, email nurture campaigns)
• B2B marketing experience
• Strong analytical and creative problem-solving skills

Preferred Qualifications:

• Deep knowledge of SEO and SEM
• Experience supporting the implementation of AI-based website marketing systems
• Excellent communicator and cross-functional partner, great at building relationships

Macmillan Learning is an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity (US)
• Generous paid time off policy and paid holidays
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit or see us on , , or join our . Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, veteran, family and economic status and background, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.