PR & Brand Intern

The Raquel Zarin Internship Program

Our internship program is in honor of Raquel Zarin, a beloved employee, mentor, and friend at the Ad Council. Raquel passed away in 2021 but left behind a legacy of grace, courage, hard work and great fun that we strive to emulate. She nurtured young talent, championed DEI, fought for immigration rights, and was passionate about the importance of health equity. These are all principles that we hold in high esteem, and values that we want our future interns to establish during their time with us and beyond.

The Raquel Zarin Internship Program is a remote-first engagement and will run from June 3, 2024 - August 9, 2024. All interns will be paid $18/hour and are eligible to earn overtime.

Job Summary

This internship will be a part of the Marketing and Communications team which is responsible for developing public relations and social media (PR/SM) strategies to extend the reach and impact of our various national social impact campaigns, which address the most critical social issues facing our country. The role also includes participating on our Brand team, which is a part of Marketing and Communications, where we develop strategies to tell the Ad Council's story to key constituencies through various thought leadership, PR and social outlets.

What you'll do:

• Assisting the PR/SM and Brand team with day-to-day activities such as background research on reporters/producers, key outlets and industry partners/conferences.
• Drafting the Ad Council brand and social impact campaign press materials, including press releases, pitches, talking points, PR strategy, blog posts and more.
• Creating social media content/messaging for social communities for the Ad Council brand (primary channels include Facebook, X, Instagram, YouTube and LinkedIn).
• Working with external agencies, vendors and partners on content production, media relations and other communications tactics.
• Monitoring the Ad Council, campaign, issue and industry news coverage and content performance and preparing coverage reports and analyses of PR and social media activities.
• Contributing to PR, social media and brand strategy brainstorming sessions.
• Contributing to the Ad Council's blog for social good, AdLibbing, including editing existing articles with updated SEO keywords and authoring original content for the blog.
• Collaborating cross-functionally with the Ad Council interns to identify the next pressing social issue to become an Ad Council campaign. The intern team will collaborate throughout the summer program to research, develop and present a campaign proposal to the Ad Council staff. You will serve as the Campaign/Brand PR lead on this organization-wide group project.
• Collaborating with our brand content team across Ad Council social, newsletters and website communications.

What you bring:

• Social Media savvy
• Excellent writer - can adjust copy to various mediums/audiences (including talking points, social posts, pitches, etc.)
• Extraordinary verbal communication skills
• Strong organizational skills, attention to detail and time management
• Self-motivated and goal oriented
• Team Player who works well with others
• Ability to work East Coast hours