influencer Marketing & Events Intern

The Raquel Zarin Internship Program

Our internship program is in honor of Raquel Zarin, a beloved employee, mentor, and friend at the Ad Council. Raquel passed away in 2021 but left behind a legacy of grace, courage, hard work and great fun that we strive to emulate. She nurtured young talent, championed DEI, fought for immigration rights and was passionate about the importance of health equity. These are all principles that we hold in high esteem, and values that we want our future interns to establish during their time with us and beyond.

The Raquel Zarin Internship Program is a remote-first engagement and will run from June 3, 2024 - August 9, 2024. All interns will be paid $18/hour and are eligible to earn overtime.

Job Summary

This internship will be a part of the Marketing and Communications department which is responsible for PR, events, social media, and influencer strategies to extend the reach and impact of our national campaigns. This internship is for the two groups - Creators for Good (50%) and Events (50%).

The role will work directly with the Event team and its Creators for Good team to engage influencers and trusted messengers to communicate and amplify social good messages to key target audiences. Creators for Good leverages the Ad Council's established relationships in the media, marketing, advertising and technology industries to identify trusted voices on the nation's most pressing issues.

Events:

The Event team is responsible for the execution of both external and internal events for the Ad Council. These activations include the highly visible external events and our all-staff summit in July. The position supports the planning and execution of industry events, conferences, salon dinners, staff events and any additional opportunities that brand the Ad Council with a goal of engaging Ad Council constituents.

Creators for Good:

Since it first launched in 2015, Creators for Good has engaged more than 2,300 influential voices across over 50 campaign issues with more than 200 individual activations and nearly 5,000 pieces of content. The program had a relaunch in 2022 following key learnings from our COVID-19 Vaccine Education Initiative. The program leveraged more than 1,445 trusted messengers across traditional influencers, celebrity talent, musicians, athletes, medical experts, faith leaders and community leaders, ultimately reaching 15-20% of vaccine eligible Americans influencer content. The fully integrated Creators for Good program offers services across the entire life cycle of campaign engagement. Beyond core services in strategic planning, activation and direct outreach, new capabilities include ambassador program development, trusted messenger summits, case studies and robust research and evaluation offerings. All activations will strategically work with messengers of varying platform size and reach, rallying macro, medium and micro influencers.

What you'll do:

Creators for Good

• Assist the Creators for Good team with day-to-day activities such as background research for influencers campaigns and vetting of prospective trusted messengers.
• Develop recommendations and activation ideas for creators who could become ambassadors for social good campaigns.
• Work with vendors/partners on talent engagement, help manage project timelines and communicate/implement creative feedback.
• Monitor creator content performance and prepare coverage reports and summaries/analyses of social media activities.
• Contribute to Creators for Good and PR strategy brainstorming sessions.
• Contribute to the Ad Council's blog for social good, AdLibbing, including editing existing articles with updated SEO keywords and authoring original content.
• Collaborate with Ad Council interns to identify the next pressing social issue to become an Ad Council campaign. The intern team will work through the end of the summer program to research, develop and present a campaign proposal to the Ad Council staff. You will serve as the Creators for Good lead on this project.

Events

• Assist the Event team with tasks for all events including, the Staff Summit, staff engagement activations, industry conferences and salon dinners.
• Create Google Forms for RSVPs for events and manage attendance.
• Assist the Event team with hotel blocks for the Annual Dinner and staff events.
• Work with Event team in executing event accessibility and green initiatives.
• Research and update database of private dining rooms, board meeting venues and event spaces.
• Research new vendors for events and food experiences
• Assist with coordinating internal events and the All-Staff Summit

What you bring:

• Social media savvy
• Excellent writer - can adjust copy to various medium/audiences (including talking points, social posts, pitches, etc.)
• Extraordinary verbal communication skills
• Strong organizational skills and attention to detail
• Self-motivated and goal oriented
• Interest or curiosity in talent partnerships and influencer marketing
• Interest in event planning and management
• Passionate about culture, artists, social good and philanthropy
• Team Player who works well with others
• Ability to work East Coast hours